LEASING AND MARKETING
VACANCY – The Single Most Dreaded Word for Rental Property Owners
That’s because vacancy is a greater expense than repairs, maintenance and upgrades combined.
KRS Property Management will relieve you of the fear of vacancy, plus help you enjoy the benefits of secure cash flow, growing property value, minimized costs and increased profits.
You will be assigned a dedicated leasing agent, with a proven track-record, to exclusively secure qualified tenants for your rental property. Your occupancy rates will significantly exceed the market average … as will your rental revenue stream and profit margins.
YOU WIN – From our No Vacancy Marketing Strategy:
Here’s how your occupancy quotient will surpass market expectations. The supporting platform is a five-planked, intensive marketing approach to fill your rental unit pipeline.
1. Ads
Your listing will be promoted to our thousands of existing tenants. Results: Exposure to a renter pool with a proven track record as quality tenants – Many move to another KRS managed property when their lease is up.
Results: Hundreds of new applications every month. The more applications, the better choice of quality tenants to decide from.
2. Existing Residents
We bombard rental websites such as Zillow & Trulia, as well as social media platforms with advertising for your property.
Results: A faster vacancy time with a tenant that has a proven track record of paying rent on time.
3. Power Open Houses
Sense-of-Urgency is the motivating theme. Multiple prospects are invited to review a property at the same time.
Results: Competition to lease is heightened to hasten applications and speed up tenant approval.
4. Signage
KRS Property Management places several hundred “For Rent” signs throughout the areas we service-prompting many phone calls to KRS leasing agents and property managers.
Results: Half of all callers rent a KRS property … if not the one they called about – another.
5. Group Think
Every week, KRS leasing agents brainstorm ideas to promote and succeed in filling rental vacancies.
Results: The goal of “No Vacancy” is advanced by concerted efforts to share and leverage each other’s experiences, thoughts, and successes! An added plus is that your lifestyle will remain unaffected by the day-to-day needs of your rental property.
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Charlottesville’s residential rental housing market presents a compelling opportunity for investors. Current median monthly rents are approximately $1,650, reflecting a steady increase over the past few years, indicating strong demand. The city benefits from a relatively low vacancy rate of around 4.8%, showcasing a healthy rental market that is attractive to landlords. With 46% of households in Charlottesville renting their homes, there is a stable and diverse pool of quality tenants, ensuring consistent occupancy and rental income.
The presence of the University of Virginia and a growing local economy contribute to the strong demand for rental properties, making Charlottesville a desirable location for real estate investment. The city’s vibrant community, rich cultural offerings, and access to outdoor activities further enhance its appeal, positioning it as a prime destination for both residents and investors alike.
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